又是一年之始。假日的狂欢已经过去，目前到了认真工作的时候了。不过在大家深入考虑目的、方案、战术和财务预期之前，先看看在2015年，大家可以怎么样借用一些节日传统行为来提高企业的收益。
1. Celebrations.
1、庆祝
My clients and I use the phrase “Pop a cork!” as a cue to sTOP and celebrate. Why? Becausesharing a toast does two things; it recognizes progress and potential. It says, “Wow, somethinggreat happened, and here’s a toast to having more of it!”
“大家开瓶酒!”——我和顾客以此作为中止一会儿来庆祝的暗号。为何呢?由于“干杯”意味着两件事：一定过去的进步，表达对将来的期望。“大家做得真棒!为获得更大的成功干杯!”
That’s the kind of energy we need to keep us moving all year long, so don’t save your celebrationsfor the beginning of 2016, find a reason to pop a cork at least once a month.
大家长期需要这种促人奋进的能量，所以不要再等到2016年开始时才庆祝，至少每一个月都找个理由来“开瓶酒”吧。
2. Gratitude.
2、感恩
We’re reminded, during the holidays, of how much we have to be grateful for. Expressinggratitude can be a powerful exercise in business as well. Take stock of all the things you have to begrateful for in your professional life. All the people you’ve connected with, all the experience you’veaccumulated, all the clients you’ve served. Guess what you’ve done. You’ve inventoried yourresources. And you’ve probably uncovered a few that are undeveloped; people you’ve neglected,talents and skills you haven’t leveraged, testimonials you haven’t asked for. Develop thoseresources, and you’ll have more reasons to say “Pop a cork” and even more to be grateful for thenext time you take stock.
在节日期间，大家会想起有多少需要感激的事物。在商界，表示感恩同样可以产生强大的力量。整理你在职业生涯中所有要感激的事物：所有你联系的人，所有你积累的经验，所有你招待的顾客。猜猜你做了哪些。你梳理了你的资源，可能还会发现一些没得到开发的资源：你忽略的人，没挖掘的才华，没提高的技能，没咨询的顾客评价。开发这类资源，你将会有更多理由来“拔出软木塞”，并在下一次整理中愈加心存感激。
3. Sending cards.
3、寄贺卡
Right now it’s probably easy to remember the last time you received a physical card, with a stampand a handwritten address. But by March you’ll probably have to think back three months toremember how it felt knowing someone took the time to think of you.
目前你或许比较容易记起上一次收到带有邮票和手写地址的贺卡的情形。但到了3月，你或许得翻出3个月前的记忆，才能想起被其他人花时间思念的感受。
If it’s true for you it’s probably true for some people who are important to your business. Theymay be prospects you haven’t worked with yet, referral sources you haven’t talked to for a while,or even ex|employees who’ve gone on to bigger things but might be your best source of talentand clients if you keep the relationship fresh. Anyone who showed up on your gratitude inventoryshould probably go on your “just because” greeting card list.
假如对你来讲确实这样，那样对于那些对你的公司至关关键的人来讲，也非常可能是如此。他们或许是你还没与之合作的潜在客户，或许是你还没与之深谈的推广来源，甚至大概是为了追逐更大目的而离开公司，但只须你维持联系就依然是你最好的人才和顾客源的前职员。任何出目前你感谢清单中的人，或许都要收到你心血来潮的贺卡。
4. Giving gifts.
4、送礼物物
Do you know when you’ll find the most sugar in your dentist’s office? You got it, betweenThanksgiving and New Year’s. That’s because general dentists refer business to dental specialists.So every year they get an avalanche of gifts from the practices who have received their referrals.And, as ironic as it may be, most of those gifts are sweets.
你了解摆设在牙医诊所的糖果什么时间最多吗?猜对了，就在感恩节和新年期间。那是由于普通牙医会给牙医专家推荐业务，所以每年他们都能收到那些获得推荐的诊所送来的礼物。可能有的讽刺的是，大多数礼物都是糖果。
Gifts are sweet any time of year. In fact, they’re even sweeter when they aren’t anticipated, orexpected. You don’t have to give big gifts, it might just mean spending a little extra time with aclient or making a small contribution to a cause you know an employee holds dear. It’s more thanthe thought that counts, but it’s the thought that counts the most in building meaningfulrelationships with your referral partners, prospects, employees and friends of the business.
礼物在一年的任何时候都能叫人感到亲切。事实上，出人意料的礼物更能打造这种感觉。你没必要买大礼，或许仅需在顾客身上花点额外的时间，或是费点心思知道职员的爱好。礼品的心意比价值更要紧，但这份心意却可以在你与企业的推广伙伴、潜在客户、职员和朋友打造关系时发挥莫大有哪些用途。
5. Parties.
5、聚会
Not the drink until dawn kind of parties. With the exception of a few industries, those probablywon’t do much for your reputation. But during the holidays we take more time to reconnect, seepeople we haven’t seen for a while, and hang out with no agenda except catching up or getting toknow each other a little better. Anyone can put together a networking event, the real key tobuilding business relationships by hosting get|togethers is to let go of the agendas and simplyconnect.
不是那种不醉不归的聚会。除去在少数几个行业，这种聚会对你的名誉可没什么好处。但在节日期间，大家会花更多时间来联系好一阵子没见的朋友，外出闲逛也只为了叙旧和更好地知道彼此。其他人都可以组织社交活动，但组织聚会来打造业务关系的重点在于，抛开动机，专心交往。
6. Reflection.
6、深思
Each year as we say “goodbye” to the old and “hello” to the new, many of us have made apractice of reflecting on the year past. But in business we usually go straight into analysis mode.What a SWOTT analysis of the business won’t tell us is our own strengths, weaknesses,opportunities, threats and trends. Yet, the greatest strengths and opportunities, as well as thegreatest weaknesses and threats, aren’t going to be found in looking at operations, or profitmargins, or sales funnels or market trends. You’ll only become aware of them by looking atleadership. And that begins with you.
每年大家都要辞旧迎新，很多人都培养了回顾过去一年的习惯。但在商界，大家一般会直接进入剖析模式。对企业所做的SWOTT剖析不会显示大家自己的优势、劣势、机会、威胁和趋势。研究企业的运营情况、收益空间、销售管道或市场趋势，无助于你知道最大的优势和机会，与最大的劣势和威胁。这所有得从你一个人开始深思。
7. Resolutions.
7、下决心
Most people have “failed” on their New Year’s resolutions so many times they’ve given up onmaking them. That’s because most people don’t really make sure they have the resolve to dowhat they say they’re going to do. Even more people don’t realize that resolving isn’t a onetimeactivity, it’s a daily practice that becomes easier with repitition. Keep resolving, on New Year’s Dayand the 364 days that follow, and you’re likely to find a lot of your problems resolved by this timenext year.
大部分人都在达成新年决心方面屡战屡败，致使他们最后再也不下决心了。那是由于他们并不真正确定自己有决心做那些声称要做的事情。甚至还有更多人没意识到，下决心并非一次性行为，而是会不断重复的平时行为。在元旦及剩下的364天中维持坚定，可能在明年的这时，你就会发现我们的很多问题已经得到知道决。
更多精彩内容 新东方网英语频道
全国新东方英语课程搜索
（责任编辑：何莹莹）
