Imagine its 1999. Scratch that, its 2006.想象目前是1999年。不对，想象它是2006年。The computer in your office is made by ... well, it doesnt matter who its made by. Unless you are in a creative profession, that computer is run on Microsoft Windows. And the phone in your pocket is made by Nokia , or -- if youre feeling stylish -- Motorola. Apple made your mp3 player , and Samsung made your display screen, or your TV screen, or both.你办公室里电脑的牌子是……好吧，牌子并无关紧要。除非你从事的是创造性职业，不然你的电脑上运行的一定是Microsoft（Microsoft）的Windows操作系统。而你口袋里的手机是诺基亚（Nokia）的，或者假如你赶时髦的话，就是摩托罗拉（Motorola）的。你的mp3播放器是苹果（Apple）造的（是的，在那个时候大家还称呼它们为mp3播放器），而显示器或（和）电视机屏幕，则是三星（Samsung）造的。Just close your eyes and go back to that crazy 2006 mindset . Apple was killing it on iPods and iTunes, not in its original mission of personal computers. 谷歌 was just a search engine, a filthy rich search engine. Nokia still ruled mobile phones, although Motorolas Razr owned popular culture. And Microsoft ? It was still Microsoft, the grating white noise of personal computing that Bill Gates designed the company to be.闭上双眼，回到那个疯狂的2006年的状况（假如需要帮助回忆，请点击这里）。这一年，苹果大获成功，创造奇迹的是iPods和iTunes，而不是个人电脑这个刚开始的使命。Google（谷歌）还只不过一个搜索引擎，一个超级有钱的搜索引擎。虽然摩托罗拉的Razr手机代表了时尚文化，但诺基亚仍统治着手机范围。而Microsoft？它还是那个Microsoft，那个正如比尔盖茨构想的，在个人电脑上发出刺耳白躁声的公司。In the seven years since, so much has changed, which in the tech world isnt notable. Whats strange is how it changed. Apples mp3 player mutated into a mobile phone that changed everything. And it mutated again into the iPad, changing the personal computer. Yet somehow Samsung sold more smartphones using an operating system powered by, of all companies, 谷歌.此后七年来，很多事发生了变化，不过这在科技界算不上大不了的事。叫人感觉奇怪的是，这类变化是如何发生的。苹果的mp3播放器发生突变，一下成了手机，改变了所有；进而它又突变成为iPad，颠覆了个人电脑。而三星的智能手机却莫名其妙地卖得更好了，用的还是Google的操作系统。And Motorola? Its mobile-device business was bought by 谷歌. And Nokia? Its core devices business has been bought by Microsoft. The software companies began to eat the hardware companies because they needed to act like Apple, which married software to hardware ... oh, three decades ago. And search ate Motorola smartphones. And Windows consumed Nokia smartphones. And Samsung, the maker of those excellent TV screens in 2006, sat there sticking its tongue out at everyone else.至于摩托罗拉？它的手机业务已经被Google回收了。而诺基亚？Microsoft买下了它的核心设施业务。软件公司开始吞并硬件公司，由于它们要表现得跟苹果一样，成为软硬件结合的公司……哦，不过苹果在三十年前就这么做了。因此，搜索公司回收了摩托罗拉的智能手机，Windows回收了诺基亚的智能手机。至于三星，这家在2006年就以生产优质屏幕而大获成功的生产厂家，坐在那向所有其他公司吐舌头。And no one -- no great master of the chess board that is the technology landscape -- saw this coming. Maybe one part of it, yes, but not all of it. Because if you live in the past or the present, none of it could possibly make sense. This is all about a bunch of wild guesses about the future.不过，无人——科技格局棋盘上没哪位大师——预见到了如此的局面。或许有人看到了其中的一部分，但都不是全貌。由于假如你只不过活在过去或目前，如此的进步对你而言都说不通。这都只不过一些关于将来的胡乱猜想。So what are we to make of Microsoft and Nokia? In the past day or so, there has been so much to say. Opinions on the deal run the gamut from approval to scoffing to the purely perplexed. But how are we really to know? The evolution of the mobile web has surprised longtime web observers the same way the deskTOP web surprised everyone involved with the tech industry that preceded it. Only, in some ways, the mobile web has offered even more surprises.那样，大家要如何理解Microsoft和诺基亚呢？过去的一天里，到处都在讨论他们。对于这项买卖的看法，从赞成、嘲笑到纯粹摸不着头脑，层出不穷。（不过大部分持嘲笑态度。）但大家真的懂多少呢？正如桌面网站当年出乎所有顶尖技术产业内人士的意料一样，互联网+的演进也令长期研究互联网的人士感到吃惊。只是移动互联网在一些方面带来的惊讶甚至更多。People who in 2006 couldnt predict what 2013 would bring to tech giants like Microsoft, 谷歌, Apple, Samsung, Nokia, and Motorola are now confidently tweeting the future of Microsoft and Nokia. People who could make no good sense of 谷歌-Motorola two years ago have a sure view of where Microsoft-Nokia will go. And good for them.那些在2006年没办法预见2013年会给像Microsoft、Google、苹果、三星、诺基亚和摩托罗拉这类科技巨头带来什么的人，正在有十足把握地用Twitter评论着Microsoft和诺基亚的将来。两年前没办法理解Google和摩托罗拉的大家（我打赌当时的拉里佩奇也是其中一位），目前对Microsoft和诺基亚将如何进步已经有了确定的看法。这对他们来讲是好事。Yes, this deal may very well amount to tying two sinking bricks together, etc. And both Microsoft and Nokia face uphill battles. But at the same time, in the early days of September 2013, the only honest analysis you can give is that a mobile web everyone saw coming yielded a competitive landscape few expected. And if we cant foresee which company will be on TOP in another several years, the best we can do is look at similar deals that have happened in recent years.是的，这项买卖非常可能被当成是把两个下沉的砖块绑在一块，或者类似的说法。而且，Microsoft和诺基亚都面临着艰苦的战斗。但同时，在2013年9月初，你能给出的唯一诚实的剖析是，一个每一个人都看到即将来临的移动互联网，引出了一个极少有人预见到的角逐格局。而且，假如大家没办法预见在将来几年里哪家公司将领先，大家能做的最多是参考近年来发生的类似买卖。Which brings us to 谷歌s purchase of Motorola, announced a little more than two years ago. At the time, people struggled to understand the sense of it. People speculated, as they do with Microsofts Nokia investment, it had to do with patents. That 谷歌 would simply spin offMotorolas manufacturing operations. At the time, it seemed like the most likely explanation.这就使大家去看两年多前宣布的，Google对摩托罗拉的回收。当时，大家很难理解这么做是什么原因。大家推断这可能与专利有关，Microsoft对诺基亚的投资可能也是这样。大家觉得Google或许会简单地对摩托罗拉的制造业务进行分拆。当时，这看起来像是最大概的原因。But Larry Page, 谷歌s new CEO, took a different direction. He held onto the Motorola devices that had been outmoded by Apples iPhone. Although Motorola has been a drag on 谷歌s earnings since then, the move seems prescient now. Software hasnt just supplanted hardware in the past decade. It needs hardware as an ancillary business. Microsofts unexpected introduction of the Surface underscored that idea. And now its Nokia deal makes it seem that much more inevitable.但Google的新CEO拉里佩奇选择了不同的方向。他保留了摩托罗拉被苹果的iPhone赶超的商品。虽然摩托罗拉一直在拖累Google的收益，但目前来看他的这一招好像有先见之明。过去的10年里，软件还未能完全取代硬件，它仍需要硬件作为一项辅助业务。Microsoft出人意料地推出Surface平板电脑正彰显了这一定义。而现在，它与诺基亚的买卖使这一定义看上去愈加确定。In other words, many companies can produce software on their own, but once you get big enough, you need hardware in the mix to stay on TOP of the game. The old cliché that the line between hardware and software was blurring has become an industry maxim. Software giants are doubling as hardware companies -- 谷歌 2010 , Microsoft 2012 and 2013 . Others going it alone -- like Amazon and Samsung -- will have to adapt. Still others, like Apple , took this route years ago.换言之，很多公司都可以自己生产软件。不过，一旦你的公司规模足够大，你就需要引入硬件，以维持在行业里的顶尖地位。硬件与软件之间的界线愈加模糊，这一陈词滥调已经成为了一条行业标准。软件巨头正在兼饰硬件企业的角色：Google在2010年回收摩托罗拉，Microsoft在2012年推出Surface平板电脑、在2013年回收诺基亚。其他单打独斗的公司，如亚马逊（Amazon）和三星，它们不能不适应这一趋势。还有另一些公司，如20世纪80年代初期的苹果，多年前就走上了这条路。The mobile revolution at the center of technology innovation today may be protean and hard to predict, but one thing is certain: The old lines -- like what is a PC and what is a portable device, or what is a software company and what is a hardware maker -- are dissolving. Yes, Microsoft and Nokia may be several years late to this game, but at least theyre there.正处在现在技术革新中心的移动革命可能是千变万化、很难预测。但有一件事是一定的：以前的界线——如电脑和便携设施之间的界线，或是软件公司和硬件厂家的界线——正在消溶。是的，在这场游戏中，Microsoft和诺基亚可能已经晚了几年，但至少它们目前加入了游戏。And this mobile game isnt finished offering up its surprises.而这场移动游戏带来的惊喜还远没有结束。
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